Der Kern der Online-Video-Konsumenten…
ist männlich, und zwischen 18-34 Jahre alt. Dies ergab kürzlich die amerikanische Studie «Emerging Video Services» der Leichtman Research Group (Befragung bei 1’250 Haushalten)
Key Findings: [ via MediaPost ]
- 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increased in the past year, the percentage of adults watching online video remains relatively unchanged
- Men aged 18-34 account for 41% of those who view video online on a daily basis, while comprising just 14% of the online subscribers sample
- Men aged 18-34 account for over two-thirds of adults who view YouTube and other user-generated content daily
- Just 8% of those who watch video online strongly agree that they now watch TV less often
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