Ist «online social networking» das Werbemedium der Zukunft?
Gute Frage. Denn Werbung auf oder besser mit Social Websites wird immer wichtiger, wie der Artikel der Financial Times
zeigt:
Adidas and Electronic Arts are among the companies to have launched branded viral marketing campaigns on MySpace. Branded clips, online wallpaper and other features can be pasted on to personal pages and passed around within the MySpace community.
The success of such campaigns has changed MySpace’s revenue mix. A year ago, 70 per cent of the site’s advertising income came from «performance» or click-through advertising, with the rest coming from branded advertising. In the past few months that ratio has reversed, with branded advertising now accounting for 70 per cent.
Wann werden wohl ähnlich Kampagnen auf Schweizer Web 2.0-Plattformen gefahren?
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