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• Attention: The amount of traffic to your content for a given period of time.  Similar to the standard web metrics of site visits and page/video views.
• Participation: The extent to which users engage with your content in a channel.  Think blog comments, Facebook wall posts, YouTube ratings, or widget interactions.
• Authority: Ala Technorati, the inbound links to your content – like trackbacks and inbound links to a blog post or sites linking to a YouTube video.
• Influence: The size of the user base subscribed to your content.  For blogs, feed or email subscribers; followers on Twitter or Friendfeed; or fans of your Facebook page.

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Oder kennen Sie bessere Methoden?

Technorati Tags: Erfolgsmessung, kennzahlen, Methode, Peter Kim, Social Media, Social Networking Marketing

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Tags: Erfolgsmessung, kennzahlen, Methode, Peter Kim, Social Media, Social Networking Marketing

This entry was posted on Donnerstag, Dezember 4th, 2008 at 10:36 and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.